I've been around the copywriting block and am thankful to have worked on a variety of projects across retail, hospitality, lifestyle and B2B. But, my passion lies in conceptual ideation and content and flow. I dig a good brainstorm and can turn an abstract idea into something coherent, actionable and unexpected in a few hours. My creativity thrives in chaos, and I love working through multiple projects at once. I have an all-in mindset on every project - even the low-pri ones - This ensures that myself, my team and the client dig deeper and work harder to come up with a relevant solution we can all be proud of.
SKILLS
/ PRINT, digital + retail COPYWRITING / CONCEPT IDEATION + campaigns / NAMING exploration / BRAND + COMMUNICATION STRATEGY / BRANDING + TOV / PITCH DECKS / COMMUNICATION HIERARCHY / EDITING + PROOFING / Storyboarding + video / b2b sales tools / creative direction / internal processes + organization
EXPERIENCE
FREELANCE WRITER (2018-PRESENT) / Launched my own company and am working with agencies and clients on a variety of projects and brands.
WD PARTNERS (2014-2018) Senior Copywriter / Worked closely with strategists, graphic teams and environmental designers on a variety of projects from brand development such as TOV, video, and launch campaigns to communication strategies designed to improve the consumer experience in and out of store. FREELANCE WRITER (2013-2014) / Helped local business to help re-brand themselves in-store and online. LPK (2012-2013) Communications Team / Worked with a large team of diverse writers on packaging, web and product development for primarily the P&G account.
EDUCATION
Columbus College of Art & Design (2006-2010) / BFA Advertising & Design - Copywriting Minor